Work
Having worked on 150 brands for around 50 agencies – and many direct-to-client projects outside of that – I’m a master of diving in, understanding the brand and the project goals, building relationships and getting things done. My superpower is a clear, accessible tone of voice, perfect for the digital environment.Zespri
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Fisher & Paykel Appliances
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Air New Zealand
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Fidelity Life
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Virgin Money AU
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AlphaImpactRX
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NZDF
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Immigration NZ
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NZQA
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RAMS Home Loans AU
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Haier
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American Express
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2Degrees Mobile
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AA Insurance & Rewards
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BNZ
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Customs
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Fonterra
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Tourism New Zealand
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Nestlé
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Metlife Care
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Sanitarium
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Fire & Emergency (FENZ)
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Tower Insurance
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NIB Insurance
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Zespri 〰️ Fisher & Paykel Appliances 〰️ Air New Zealand 〰️ Fidelity Life 〰️ Virgin Money AU 〰️ AlphaImpactRX 〰️ NZDF 〰️ Immigration NZ 〰️ NZQA 〰️ RAMS Home Loans AU 〰️ Haier 〰️ American Express 〰️ 2Degrees Mobile 〰️ AA Insurance & Rewards 〰️ BNZ 〰️ Customs 〰️ Fonterra 〰️ Tourism New Zealand 〰️ Nestlé 〰️ Metlife Care 〰️ Sanitarium 〰️ Fire & Emergency (FENZ) 〰️ Tower Insurance 〰️ NIB Insurance 〰️
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![A hand holding a mobile phone that shows the new Zespri Canopy website]()
Untangling Zespri's Canopy website
250 pages, five months, 12 writers. I ran a team of five writers to write page briefs, interview stakeholders, rewrite and redesign pages for the new Canopy website.
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![Westpac bank NZ AU logo]()
A long relationship with Westpac in NZ & AU
What haven't I written for Westpac during my 10-year relationship? A full website refresh, new IA, wireframes and page rewrites for their home loans section, brochures, product launches, eDMs, articles and more.
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![Fidelity Life logo]()
A cutting edge digital tool
Multiple stakeholders across companies and departments, user journeys and UX copy – all with a high legal bar to leap over. A fast-paced and challenging project I loved.
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![Virgin Money Australia logo]()
Optimising key web pages
Refreshing key web pages with SEO-optimised copy, using tools such as heatmapping and stakeholder interviews to inform content designs and copy.
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![An infographic created by Lil for one of AlphaImpact's products]()
A deep dive into the complicated world of RX research
Helping AlphaImpact RX to explain their technologically-advanced pharmaceutical tools meant I had to understand it first! Then translate into plain language, infographics and page design
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![A do and don'ts guide to plain language]()
Practical writing guide for internal staff
During the COVID era, communicating with people about visas became even more important. I was called in to create a writing guide that included lessons such as writing with empathy.
